Privacy Policy — 1777be

01 Introduction

1777be ("we", "us", "our", or the "Platform") operates the online casino and sports betting service available at https://1777be.app. This Privacy Policy describes our practices regarding the personal data of users who access, register on, or interact with the 1777be platform, including players based in Bangladesh and elsewhere.

We are committed to handling your personal data with care, transparency, and integrity. This Policy explains what categories of personal data we collect, for what purposes we process that data, with whom we may share it, how long we retain it, and what rights you have in relation to the data we hold about you.

By creating a 1777be account or using any part of the platform, you acknowledge that you have read and understood this Privacy Policy. If you do not accept the terms of this Policy, please discontinue your use of the platform and do not register an account. This Policy should be read alongside the 1777be Terms & Conditions, which governs the overall relationship between the player and the Operator.

02 Data We Collect

We collect personal data in three primary ways: data you provide to us directly, data generated automatically through your use of the platform, and data received from third-party service providers (such as payment processors and identity verification partners). The specific categories of data we collect are set out in the table below.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health records, or biometric data beyond what is strictly required for identity verification in accordance with applicable anti-money-laundering obligations.

03 How We Use Your Data

1777be uses the personal data we hold about you for the following specific purposes. We do not use your data for any purpose that is incompatible with the purposes listed here without first obtaining your explicit consent or unless otherwise required by law.

• Account creation and management: To register your account, verify your identity, manage your profile, process your login credentials, and maintain accurate records of your account status.
• Transaction processing: To facilitate deposits and withdrawals via bKash, Nagad, Rocket, Upay, and bank transfer channels; to apply bonus credits; and to maintain accurate financial records associated with your account.
• Identity verification (KYC): To comply with our obligations to prevent fraud, money laundering, and underage gambling. KYC checks may be triggered at registration, prior to processing withdrawals, or at any point where unusual account activity is identified.
• Platform security and fraud prevention: To monitor betting patterns, login activity, and financial transactions for indicators of fraudulent behaviour, account sharing, bonus abuse, or other prohibited conduct as defined in the Terms & Conditions.
• Customer support: To investigate and resolve complaints, disputes, failed transactions, and general account queries submitted via live chat, email, or WhatsApp.
• Responsible gaming compliance: To monitor player activity for indicators of problem gambling behaviour and to administer self-exclusion, deposit limit, and cooling-off requests in accordance with our responsible gaming obligations.
• Legal and regulatory compliance: To respond to lawful requests from relevant authorities, to retain records in accordance with applicable retention obligations, and to enforce our Terms & Conditions.
• Platform improvement: To analyse aggregated, anonymised usage data for the purpose of improving the platform's user experience, game catalogue, and payment infrastructure. This analysis does not involve decisions made about you as an individual.
• Marketing communications: To send you promotional offers, bonus notifications, and platform updates via SMS or email, where you have opted in to receive such communications. See Section 11 for details on how to opt out.

04 Legal Basis for Processing

We process your personal data only where we have a valid legal basis for doing so. The legal bases on which 1777be relies are as follows:

• Performance of a contract: Processing that is necessary to provide you with the services you have requested — including account registration, bet placement, game access, and payment processing — is carried out on the basis that it is necessary for the performance of the contract between you and 1777be.
• Legal obligation: Certain processing activities — including KYC identity verification, anti-money-laundering checks, and the retention of financial transaction records — are carried out because we are legally required to do so under applicable law.
• Legitimate interests: We process certain technical and activity data on the basis of our legitimate interests in keeping the platform secure, preventing fraud, detecting bonus abuse, and improving the platform's functionality. We only rely on this basis where our interests are not overridden by your right to privacy.
• Consent: Where we send you marketing communications or use non-essential cookies, we do so on the basis of your prior consent. You have the right to withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

05 Data Sharing

1777be does not sell, rent, or trade your personal data to any third-party organisation for their own marketing or commercial purposes. We share your personal data only in the limited circumstances described below, and only to the minimum extent necessary for each specific purpose.

• Payment processors: Your financial data is shared with payment service providers such as bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank solely for the purpose of processing deposits and withdrawals. These providers operate under their own privacy policies and security standards.
• Identity verification partners: To fulfil our KYC obligations, we may share identity document images and personal details with accredited third-party verification service providers. These partners are contractually bound to process your data only for the verification purpose for which it was shared.
• Game content providers: Game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive technical session data necessary to deliver their games. These providers do not receive your personal identity or financial data beyond what is technically required.
• Legal and regulatory authorities: We may disclose personal data to relevant authorities where required to do so by law, court order, or as part of an active investigation into suspected fraud, money laundering, or other criminal activity. We will notify you of any such disclosure where we are legally permitted to do so.
• Business continuity: In the event of a merger, acquisition, or restructuring of the 1777be business, your personal data may be transferred to the relevant successor entity, subject to the same privacy protections described in this Policy.

06 Cookies & Tracking Technologies

1777be uses cookies and similar tracking technologies to ensure the platform functions correctly, to keep your session active while you are logged in, and to gather anonymised analytics data that helps us understand how players navigate the site. The types of cookies used on the platform are as follows:

• Essential cookies: These cookies are strictly necessary for the platform to function. They manage your login session, maintain your account state across page loads, and enable core features such as the betting slip and account balance display. You cannot opt out of essential cookies without affecting your ability to use the platform.
• Analytics cookies: We use anonymised analytics tools to understand aggregate user behaviour — such as which games are most visited, how long sessions last, and which pages experience the highest exit rates. This data is reviewed at an aggregated level and does not identify individual players.
• Preference cookies: These cookies remember choices you have made on the platform, such as your preferred language display or notification settings, so that these preferences persist across sessions.
• Security cookies: Used to detect and prevent fraudulent activity, including bot traffic, credential-stuffing attempts, and unusual login patterns from unrecognised devices or IP addresses.

You can manage cookie preferences through your browser settings. Blocking all cookies may impair your ability to use certain features of the 1777be platform, including maintaining an active login session.

07 Data Retention

We retain your personal data for as long as your 1777be account remains active and for a defined period after account closure, as required by our legal and regulatory obligations. The general retention periods we apply are as follows:

• Account and identity data: Retained for the lifetime of the account and for a minimum of five (5) years following permanent account closure, in compliance with applicable anti-money-laundering record-keeping requirements.
• Transaction records: All deposit, withdrawal, and betting transaction records are retained for a minimum of five (5) years from the date of each transaction.
• Communications data: Live chat transcripts and support email correspondence are retained for a period of two (2) years from the date of the interaction, unless the record relates to an open or unresolved dispute, in which case it is retained until the dispute is fully resolved.
• Technical and analytics data: Anonymised analytics data is retained indefinitely in aggregated form. Non-anonymised technical logs (such as IP address records) are retained for a maximum of twelve (12) months.
• Marketing data: If you opt out of marketing communications, your suppression record (confirming that you have opted out) is retained indefinitely to ensure that we do not contact you again.

Upon expiry of the applicable retention period, your personal data is securely deleted or anonymised such that it can no longer be associated with you as an individual.

08 Data Security

1777be implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Key security measures in place include:

• SSL/TLS encryption: All data transmitted between your device and the 1777be platform is encrypted using industry-standard SSL/TLS protocols. The padlock icon in your browser confirms that your connection is encrypted at all times during active sessions.
• Password hashing: Account passwords are never stored in plain text. All passwords are processed through a strong cryptographic hashing algorithm before storage, meaning that even internal staff cannot view your password.
• Access controls: Access to systems containing personal data is restricted on a strict need-to-know basis. All staff with access to player data are subject to confidentiality obligations and receive regular data security training.
• Two-factor authentication (2FA): Players are encouraged to enable SMS-based OTP two-factor authentication on their accounts to add a secondary layer of protection against unauthorised login attempts.
• Fraud monitoring: Automated systems continuously monitor account activity for indicators of unauthorised access, including unusual login locations, rapid successive login failures, and atypical transaction patterns.

09 Your Rights

As a 1777be player, you have a number of rights in relation to the personal data we hold about you. You may exercise any of these rights at any time by contacting the support team via live chat or email. We will respond to all verified rights requests within a reasonable timeframe, typically within 30 days of receipt.

• Right of access: You have the right to request a copy of the personal data we hold about you, along with information about how that data is being used and with whom it has been shared.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it promptly.
• Right to erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where you believe the data has been processed unlawfully. This right is subject to our legal obligations to retain certain records for regulatory purposes.
• Right to restriction: You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, while a complaint or dispute is being investigated.
• Right to data portability: Where processing is based on your consent or the performance of a contract, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing of your personal data carried out on the basis of our legitimate interests, including the use of your data for direct marketing purposes.
• Right to withdraw consent: Where we rely on your consent as the legal basis for processing (such as for marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

10 Children's Privacy

The 1777be platform is strictly intended for adults aged 18 and above. We do not knowingly collect personal data from persons under the age of 18. If we discover or are notified that an account has been created by or on behalf of a person under the age of 18, we will immediately close that account, delete or anonymise the associated personal data, and — where funds were deposited — return the original deposit amount after withholding any winnings generated in breach of our age restriction policy.

If you are a parent or guardian and believe that a minor has registered an account or provided personal data to 1777be, please contact our support team immediately so that we can take prompt remedial action.

11 Marketing Communications

With your prior consent, 1777be may send you promotional communications via SMS or email. These communications may include information about deposit bonuses, free bet offers, seasonal promotions (such as Eid, Pohela Boishakh, or BPL season campaigns), new game launches, and platform updates.

You may opt out of receiving marketing communications at any time using any of the following methods:

• Replying "STOP" to any promotional SMS sent from a 1777be shortcode or number.
• Clicking the "Unsubscribe" link included at the footer of any promotional email.
• Updating your notification preferences in the communications settings section of your 1777be account.
• Contacting the support team directly via live chat or email and requesting removal from all marketing lists.

Opting out of marketing communications does not affect your receipt of transactional communications, which are messages directly related to your account activity — such as deposit confirmations, withdrawal processing notifications, OTP codes, and support responses. These transactional messages are sent regardless of your marketing preferences as they are necessary for the operation of your account.

12 Payment Data

All payment transactions on 1777be are processed via third-party payment service providers, including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank. When you initiate a deposit or withdrawal, you are interacting with these providers' secure transaction infrastructure. 1777be does not store full payment credentials such as full bKash wallet PINs, full bank account numbers, or card CVV details on our own servers.

The financial data retained by 1777be is limited to transaction reference numbers, amounts, timestamps, and the masked identifiers necessary to associate transactions with the correct player account and to resolve any payment disputes that may arise. All payment data retained by 1777be is encrypted at rest and access is restricted to authorised personnel only.

13 Third-Party Links

The 1777be platform does not contain links to external third-party websites for commercial or affiliate purposes. Any reference to third-party brand names — such as payment providers (bKash, Nagad), game studios (Pragmatic Play, Evolution Gaming), or sporting bodies (ICC, BPL, IPL) — is made purely for the purpose of describing services and content available on the platform, and does not constitute an endorsement or partnership that involves data sharing beyond what is described in Section 5 of this Policy.

This Privacy Policy applies solely to the 1777be platform. If you navigate to any third-party website through a payment provider's interface or game studio portal, that website's own privacy policy will govern the collection and use of your data within that environment. We recommend reviewing the privacy policies of any third-party services you interact with in the course of using 1777be.

14 Changes to This Privacy Policy

1777be reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform features. When a material change is made to this Policy, we will notify registered players by posting a prominent notice on the platform upon next login and, where the change is significant, by sending a notification to the mobile number or email address registered to the account.

The "Last updated" date at the top of this document will be revised each time a new version of the Policy is published. We encourage you to review this Policy periodically so that you remain informed about how we handle your personal data. Continued use of the 1777be platform following publication of a revised Privacy Policy constitutes your acceptance of the updated terms.

15 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which 1777be processes your personal data, please contact our Data Support team using the details below. All contact information is provided as plain text — none of the details below are clickable links.

• Email: [email protected]
• Subject line for data requests: Privacy Policy Enquiry
• Live Chat: Available 24 hours a day, 7 days a week, in English. Bangladesh Standard Time (BST, UTC+6). Response time is typically under 2 minutes during peak hours.
• WhatsApp: +880 1700-000000

When submitting a data rights request or privacy concern, please include your registered username and a concise description of your query to help us direct your enquiry to the appropriate team and respond promptly.